His roles in The Craft and Scream made 1996 the year Skeet Ulrich captured the hearts of excitable teens. His appearance in Scream as Billy, the boyfriend of Neve Campbell's plucky Sidney, was a particular success. After appearing in As Good As it Gets (1997, starring Jack Nicholson) and The Newton Boys (1998, directed by Richard Linklater), Ulrich was being touted as part of yet another new generation of young actors on the way up, but his career somehow hit a plateau. After a number of forgettable films, including Soul Assassin (2001) and Nobody's Baby (2001), he found work in the short-lived TV series Miracle (2003). He tried series work again in 2006 as the star of the post-apocalyptic drama Jericho.