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Jack Valenti

head of MPAA
Died: April 26, 2007 (Washington)
Best Known as: Aide to President Lyndon Johnson and head of MPAA

Head of the Motion Picture Association of America (MPAA) from 1966-2004, who concieved of the voluntary film rating-system in Hollywood. He lobbied Congress for piracy protection and advocated free expression in film-making. Valenti was a close confidant to Lyndon Johnson and served as his aide in the White House.